And if you plan on sharing a preview of your IGTV to your Instagram feed (a great way to get more views!) While Instagram recommends an aspect ratio of 1.91:1, you can actually go as far as 16:9. But what about all of those hashtag holidays that seem to pop up out of nowhere? Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. ⁠⠀ ⁣⁠⠀ ⤴ Link in bio: Free Social Media Holidays Calendar for 2020 ⤴⁣ ⁣⁠⠀ ⁣⁣⁠⠀ #socialmediacalendar #socialmediaholidays #socialmediamanager #smallbusinessowner #socialmediastrategy #instagramstrategy #instagramgoals2020, A post shared by Later: Social Media Scheduler (@latermedia) on Jan 1, 2020 at 8:45am PST. ‍♀️‍♂️⁠⠀ ⁠⠀ Get organized, plan ahead and make your life easier. Note: That doesn’t mean you post photos with an ultra-high-resolution, like 5400px by 5400px. Easily schedule photos, videos & carousel posts with a few clicks. Happy Saturday! In any case, we recommend that you make the height of your horizontal photo at least 1080px. Horizontal videos can have an aspect ratio between 1.91:1 and 16:9, however, because it’s a lot easier to shoot in 16:9 than 1.91:1 (you simply need to shoot horizontally on your iPhone or camera), we recommend sticking to a 16:9 aspect ratio for your horizontal videos. That means the size of your IGTV videos should be between 1080px by 1920px (for a 9:16 aspect ratio) and 1920px by 1080px (for a 16:8 aspect ratio). Aspect ratio refers to the width of a picture in relation to its height. Ready to separate fact from fiction for the Instagram algorithm? Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all in our State of Instagram Influencer Marketing Report. Despite Instagram’s move into horizontal and vertical photos, square continues to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Since Instagram only allowed one orientation for photos and videos, all you had to do was pop your content into Instagram, add a couple of hashtags, and click publish. Want to make sure your Instagram feed always looks its best? It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. In it, you’ll find everything you need to optimize the size and aspect ratio of your photos and videos. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. It is a simple tool to use for downloading from Instagram. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Check it out below! That way, when Instagram compresses the file, the quality should remain pretty high. Instagram photo and video downloader, provided by, helps easily download Instagram video and photos. 133.8m Followers, 1,173 Following, 2,974 Posts - See Instagram photos and videos from Jennifer Lopez (@jlo) The cover photo is what will show up on your channel page and in the IGTV categories, so it’s worth making it the right size. Instagram vertical videos can have a maximum aspect ratio of 4:5, otherwise they get cropped. Available on all Later plans — even our free plan! Instagram recommends an aspect ratio of 1:1.55 and a size of 420px by 654px. To help make things easier, we’ve put together this Instagram image size and dimensions guide. Well, because most people prefer their stories to take up the whole screen (no borders), we recommend using an aspect ratio of 9:16 with a size of 1080px by 1920px. Please only submit this form if your account was deactivated for not following Instagram's Community Guidelines and you believe this was a mistake. It sure does! And if it’s wider than 1080px, Instagram will size it down to a width of 1080px. A post shared by COMPLEX (@complex) on Oct 7, 2018 at 6:38pm PDT. Like Instagram photo posts, videos can also be shared with a square, horizontal, and vertical orientation. ⁠⠀, A post shared by Later: Social Media Scheduler (@latermedia) on Dec 11, 2019 at 8:21am PST. Instagram used to be all about the visuals, but now captions are taking the limelight! (@que) Instagram Live videos are meant to be shot vertically, as they are designed to be broadcast directly from your mobile device. This means the aspect ratio will always be the full width and height of your screen (which is usually 9:16). Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. As for size, we recommend going with 1080px by 1350px. 14 New Ways to Get More Instagram Followers in 2021, Upload your photos to Later’s Media Library, Drag and drop your media item from the Media Library into the content calendar to schedule a post, Edit the image size by clicking Edit Crop button in the top left of your image, Choose Square Crop, Instagram Landscape, Instagram Portrait or Free Form. IGTV is no longer exclusively for vertical video. Add your captions and hashtags and click Save to schedule your post. So what’s the best Instagram image size for stories? Right? When sharing photos and videos on Instagram, there are two main things to keep in mind: aspect ratio and size. And it’s best to go with a size as close to 1080px by 1080px as possible. What this means is that if your photo or video is smaller than 320px, Instagram will enlarge it to a width of 320px. So if Instagram automatically compresses your photos and videos, does image size even matter? Well, first of all, you’ll want to make sure that your photo has an aspect ratio of 1:1. 33.4m Followers, 616 Following, 1,074 Posts - See Instagram photos and videos from Cole Sprouse (@colesprouse) Because these in-depth captions are successfully competing with bite-size snippets, it gives you are opportunity to tell a deeper story, have a follower spend a little time with you (which doesn't hurt your odds with the algorithm), and get more personal to buildthatbrandaffinity! If you can't access your account for a different reason, please return to the Help Center to find the appropriate place to report your issue. Edited with Ice Ice from Essentials + other adjustments by @frommyglasses #AColorStory. You can follow his day-to-day on Instagram @benjaminchacs. ⁠⠀ ⁠⠀ For 2020, we expect to see the long-form Instagram captions trend grow, with influencers turning to their feed posts to create mini-blog entries for their audience. Optimizing your Instagram image size and dimensions used to be very simple. 379m Followers, 68 Following, 6,581 Posts - See Instagram photos and videos from Instagram (@instagram) Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. And that’s it! Need some help editing your Instagram Stories? Instagram Stories are a bit different from photo and video posts. So if the first photo you select is square (like the example above) all of your following content will be cropped to a 1:1 format. @AtelierNL co-founders Nadine Sterk and Lonny van Ryswyk explain how they will use London clay to create the trophies for the inaugural Dezeen Awards, in this movie Dezeen filmed at their Eindhoven studio. Here’s an example from Later’s Instagram. And the image that gets displayed on Instagram (both the app and the web) will usually be much smaller than the original that you uploaded. Jan 1 and it's all systems go for getting things organized. Even though Instagram does compress your photos and videos, it’s always better to share at an optimal resolution. That way, when Instagram compresses your photo, it won’t really affect the image quality. Edited with Ice Ice from Essentials + other adjustments by @frommyglasses #AColorStory, A post shared by A Color Story (@acolorstory) on Oct 6, 2018 at 7:30am PDT. Whereas photo and video posts have fairly strict aspect ratio and size guidelines, there’s a lot more wiggle room for Instagram Stories. So even if you upload a photo with a width of 1080px, the image that gets displayed on Instagram will be compressed to a smaller size (usually between 1.81 and 2.24 times smaller). As for size, it’s best to go with as close to 1080px by 1350px as possible. As for size, if your aspect ratio is 16.9, your video should be around 1080px by 607px. 2020 is the year you… never miss a social media moment! ⁠⠀ ⁠⠀ And if you're still reading this, well, case in point! To stay on the safe side, it’s best to keep any title graphics in the center square of the cover image, like @glowrecipe does. And by *2020, our feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words. In fact, you can share pretty much anything on Instagram Stories as long as it has a minimum aspect ratio of 1.91:1 and a maximum aspect ratio of 9:16. ⁠⠀ ⁠⠀ We all know that scheduling Instagram posts and visually planning your feed is the key to a happy, stress-free life for social media managers. Check out our top apps for creating gorgeous Instagram Stories! When you share a photo or video on Instagram, Instagram actually stores multiple sizes of that photo or video. it’s important to consider how your cover photo will look both in the Instagram feed (cropped to 4:5) and in the Instagram profile grid (cropped to 1:1). 124m Followers, 1,347 Following, 6,112 Posts - See Instagram photos and videos from Barbie (@nickiminaj) Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. 9,989 Followers, 7,493 Following, 443 Posts - See Instagram photos and videos from ADICTA A LAS TELAS ( If you’re ever confused, just use our infographic as a quick and easy reference! You can now upload vertical video with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9. We also created a free infographic for easy reference! Keep your brand's Instagram up-to-date and plan your content ahead of time with our annual (and totally free) 2020 social media holidays calendar. Right. The Downloader works perfectly with any browser on a PC or mobile device. Once upon a time Instagram feed posts were limited to the simple square, but now (almost) anything goes! Here’s everything you need to know about optimizing for each: Like square photos, square videos on Instagram are pretty cut-and-dry. Did we mention it's free? The original video had a size of 1080px by 1350px, but the version displayed on Instagram was compressed to 478px by 597px. Especially the ones that are perfectly relevant to your business. Happy Saturday! That way, when Instagram compresses the photo, it should be displayed at around 480px by 600px. This will make sure your IGTV content looks just as good in your grid: And remember, you can’t edit an IGTV cover photo after you’ve published — so it’s worth giving this some extra attention! Doing so will actually impact your image quality in a negative way! Generally speaking, your vertical photos should have an aspect ratio of 4:5. A post shared by Kim Kardashian West (@kimkardashian) on Jan 6, 2020 at 6:48pm PST. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! You’re now up-to-speed on how to optimize your photos, videos, Instagram Stories, and more! ⁠⠀ ⁠⠀ Want more insight into all the juicy info dug up? Where is the Instagram Aesthetic Headed in 2021? However, once you’ve selected your first photo or video, all of the following photos or videos you select will be cropped to the same aspect ratio. We've gotchu. Otherwise, parts of your photo might be cropped. PS: save this post for quick and easy reference for the month of January! Your email address will not be published. But with the addition of Instagram Stories, IGTV, and Instagram Live, knowing how to optimize your photos and videos for each format can be tough. Read more on #DezeenAwards #Design, A post shared by Dezeen (@dezeen) on Oct 8, 2018 at 9:36am PDT. View this post on Instagram. We also recommend making your square photos 1080px by 1080px in size. In case you’re unaware, IGTV is no longer exclusively for vertical video – which is how the platform first launched in 2018. We recently shared a portrait photo to Instagram with a width of 1080px and height of 1080px. 103.3k Followers, 267 Following, 310 Posts - See Instagram photos and videos from QUE. As you can’t manually change the size or aspect ratio of your Instagram Live videos, you shouldn’t worry too much about either. Something else to keep in mind is the size and aspect ratio of your IGTV cover photo. In general, Instagram supports photos and videos that have a width between 320px and 1080px. Required fields are marked *. Take the above example from @complex. That way, when Instagram compresses the file, the version that’s displayed on Instagram should be close to 600px by 600px. Join Later to plan, preview and schedule your posts — for free! Your email address will not be published. Instagram Vertical Photos (Portrait) Generally speaking, your vertical photos should have an aspect ratio of 4:5. Horizontal photos can be a bit tricky. They should have an aspect ratio of 1:1. ✨ According to some serious data-mining from our friends, the average caption length has more than doubled since 2016. Now that we’ve covered the basics, let’s get into the best aspect ratios and sizes for all of your content on Instagram! However, the image that appears on Instagram was compressed to 598.02px by 598.02px. Instagram carousel posts can be square, horizontal, or vertical in format — and can include both photos and videos. To crop your photo for Instagram with Later: It’s easier to think outside of the square box with Later’s image crop feature! You can also use Later’s crop feature to easily crop your photos to the right Instagram image size! Add Your Link in Bio & Drive Traffic from Instagram. It’s also important to make sure that your photos and videos fall within Instagram’s aspect ratio guidelines, otherwise, they’ll be cropped to fit a supported ratio — which could result in part of your image being lost.
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